Laced Golf was founded to solve golf's most overlooked fundamental: alignment. While the industry focuses on what happens during and after the swing, we recognized that even tour professionals struggle with aim and setup consistency—the foundation that determines where every shot begins.

Founded by engineers and strategists with decades of experience delivering industry leading innovations, we're not just building sensors; we're creating an intelligent system that learns your unique swing DNA. Our team combines deep technical expertise with genuine passion for the game, united by the belief that every golfer deserves to know they're aimed correctly before they swing.

As both technologists and golfers, we're obsessed with solving problems that matter. We've assembled a team of proven innovators who understand that great golf technology should feel invisible while delivering measurable results. From concept to course, we're building the future of golf fundamentals.